There are two schools of thought that sound alarm bells when the topic of branding (or rebranding) is broached. Branding can solve everything. Branding achieves nothing. The reality is that effective branding is tough. We’ve detailed the importance of branding to your marketing practice in previous resources, but continue to find that either the intangible nature … Continued
Once upon a time distinctive buy button and seamless checkout experience was all your online store required to impress your customer and differentiate from your competitors. But things have changed. The loyal customer now represents an endangered species in a world of e-commerce that has become more advanced and refined in its processes. Efficient e-commerce … Continued
A $35 swoosh didn’t make the Nike brand worth billions. A logo doesn’t mean anything until a brand makes it worth something. So why is the jump from a new logo to brand work so challenging?
You may need to consider redesigning your visual identity if… You’re starting a new company or launching a new product You’re merging with another company You’re thinking of a name change You need to reposition or revitalize your brand Your brand looks outdated
The Advertising Association of Winnipeg’s annual Signature Awards showcases and recognizes the best advertising, marketing and design produced in Manitoba in the previous year. Metric Marketing was invited to the premiere event, held last night at the Metropolitan Events Centre, to recognize pieces of our client work that had been chosen as finalists in three categories by … Continued