A $35 swoosh didn’t make the Nike brand worth billions. A logo doesn’t mean anything until a brand makes it worth something. So why is the jump from a new logo to brand work so challenging?
Author Archives: Meghan Tooley
On July 1st, Canada’s new Anti-Spam Law (CASL) will take effect over the course of the next several months. This legislation has implications for anyone sending or intending to send commercial email, SMS, or other electronic marketing.