INTRODUCTION Why did we create this guide? This guide was created to educate marketers on ways to use analytics to both accurately measure and optimize the performance of web properties and digital marketing initiatives. The intent of this guide is to provide readers with a strong understanding of the benefits of a refined measurement plan and analytics … Continued

INTRODUCTION Why did we create this guide? Marketing planning is crucial for marketing success, and now an even more important activity in the new era of marketing. With all of the different channels and technology options available today, marketing can get complex and confusing. Traditional advertising, online marketing, customer experience, design and web technology are all … Continued

INTRODUCTION Why did we create this guide? At Metric, we strongly believe that every successful business is built on the foundation of a solid brand. Once this is realized, there is no denying the significance of the role that brand plays in marketing. We want you to think long and hard about your brand. We … Continued