A $35 swoosh didn’t make the Nike brand worth billions. A logo doesn’t mean anything until a brand makes it worth something. So why is the jump from a new logo to brand work so challenging?
You may need to consider redesigning your visual identity if… You’re starting a new company or launching a new product You’re merging with another company You’re thinking of a name change You need to reposition or revitalize your brand Your brand looks outdated
The Advertising Association of Winnipeg’s annual Signature Awards showcases and recognizes the best advertising, marketing and design produced in Manitoba in the previous year. Metric Marketing was invited to the premiere event, held last night at the Metropolitan Events Centre, to recognize pieces of our client work that had been chosen as finalists in three categories by … Continued