Living the Philosophy of Measurement in the Metric Office

Metric encourages measurement in every initiative, be it a campaign, online content, or even support interactions with clients. The notion of what constitutes success, for our efforts and our marketing expenditures, is very important to us. We also live this philosophy internally in many ways. One of my roles as Office Manager is to measure … Continued

Speaker Series: Branded Loyalty

Kevin MacNeil, Metric Marketing’s VP Accounts, is at the Canadian Manufacturers and Exporters Dare to Compete event discussing brand and how to market to an increasingly connected world. There’s been a fundamental shift in the marketing landscape over the past decade. Customers are learning about products and services in an entirely different way. More and … Continued