Analyzing Conversion Paths with Google Attribution

Earlier this month Google announced that the beta of their new analytics suite product, Google Attribution is being opened up to more advertisers following positive early results since its launch back in April. The newest addition to the G-Suite boasts some exciting new features – TV Attribution pairs ad spot data from broadcasters with relevant … Continued

Cross Domain Tracking Is Easier Than You Think

In the online marketing game, analytics are everything. Measuring ruthlessly allows you to inform your decisions and make the best use of your advertising dollars to connect with your customers. Google Analytics (GA) is the industry benchmark for gathering data about your website’s visitors. But what happens when your company has more than one website? … Continued

One Size Doesn’t Fit All: How to Tailor Your Analytics Reporting to Different Decision Makers

Reporting your digital data via monthly marketing reports has become the standard way to justify a company’s marketing spend with upper management and clients. But here in the age of data overload, not all data is relevant to all levels within an organization. While there are many marketing reporting dashboards, free and paid, available to … Continued