You may have engaging imagery and highly-personalized content or offers, but all your hard work will be for nought if you don’t have carefully constructed email subject lines that compel customers to open in the first place. Research reveals that 35% of customers open an email solely because of the subject line text, while a … Continued
What are abandoned cart emails? Abandoned cart emails, (also known as ‘recovery emails’) are an essential digital marketing tool used for targeting customers who have added products to their shopping cart but didn’t go on to complete the checkout process. As of January 2016, the UK web research company, Baynard Institute identified that the average … Continued
Kevin MacNeil, Metric Marketing’s VP Accounts, is at the Canadian Manufacturers and Exporters Dare to Compete event discussing brand and how to market to an increasingly connected world. There’s been a fundamental shift in the marketing landscape over the past decade. Customers are learning about products and services in an entirely different way. More and … Continued
In the online marketing game, analytics are everything. Measuring ruthlessly allows you to inform your decisions and make the best use of your advertising dollars to connect with your customers. Google Analytics (GA) is the industry benchmark for gathering data about your website’s visitors. But what happens when your company has more than one website? … Continued
Reporting your digital data via monthly marketing reports has become the standard way to justify a company’s marketing spend with upper management and clients. But here in the age of data overload, not all data is relevant to all levels within an organization. While there are many marketing reporting dashboards, free and paid, available to … Continued
No more pencils. No more books. The pace of life may have slowed down a bit, but that doesn’t mean your marketing efforts should too. Over the next two months, we’ll be helping our partners to deepen their understanding of email marketing (July) and website analytics (August) with Metric’s Summer School. For tips and tricks … Continued
There are two schools of thought that sound alarm bells when the topic of branding (or rebranding) is broached. Branding can solve everything. Branding achieves nothing. The reality is that effective branding is tough. We’ve detailed the importance of branding to your marketing practice in previous resources, but continue to find that either the intangible nature … Continued
Once upon a time distinctive buy button and seamless checkout experience was all your online store required to impress your customer and differentiate from your competitors. But things have changed. The loyal customer now represents an endangered species in a world of e-commerce that has become more advanced and refined in its processes. Efficient e-commerce … Continued
A $35 swoosh didn’t make the Nike brand worth billions. A logo doesn’t mean anything until a brand makes it worth something. So why is the jump from a new logo to brand work so challenging?
In an effort to make it easier for users to find relevant, high quality search engine results that are optimized for their device, Google recently announced a change in their mobile search algorithm that will include ‘mobile-friendliness’ as a ranking signal. This change means that if your website isn’t optimized to be viewed on a … Continued
