Over Half of Online Shoppers Abandon Carts – Get Yours Back

What are abandoned cart emails? Abandoned cart emails, (also known as ‘recovery emails’) are an essential digital marketing tool used for targeting customers who have added products to their shopping cart but didn’t go on to complete the checkout process. As of January 2016, the UK web research company, Baynard Institute identified that the average … Continued

Metric Introduces Summer School

No more pencils. No more books. The pace of life may have slowed down a bit, but that doesn’t mean your marketing efforts should too. Over the next two months, we’ll be helping our partners to deepen their understanding of email marketing (July) and website analytics (August) with Metric’s Summer School. For tips and tricks … Continued

Firm Foundations – How your brand architecture strategy influences the success of your marketing efforts

There are two schools of thought that sound alarm bells when the topic of branding (or rebranding) is broached. Branding can solve everything. Branding achieves nothing. The reality is that effective branding is tough. We’ve detailed the importance of branding to your marketing practice in previous resources, but continue to find that either the intangible nature … Continued

The Customer (Experience) is King – How improving CX will grow your business.

Once upon a time distinctive buy button and seamless checkout experience was all your online store required to impress your customer and differentiate from your competitors. But things have changed. The loyal customer now represents an endangered species in a world of e-commerce that has become more advanced and refined in its processes. Efficient e-commerce … Continued

Reporting from Pubcon PPC + SEO – Day 3

Three days of energized and informative speakers, catching up with old friends and meeting new ones, and #ppcchats over breakfast, Pubcon 2014 was a great experience for our Online Marketing Manager Cheryl. This was the conventions 15th anniversary and Cheryl is thrilled to pass on her notes from some industry heavy weights.

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Reporting from Pubcon 2014 – PPC + SEO

Passionate marketers migrated to Las Vegas this week for Pubcon,  the premier social media and optimization conference. Our Senior Online Marketing Consultant, Cheryl Hill, is in attendance and reporting on all the PPC + SEO knowledge. The conference continues today, but here are some of Cheryl’s takeaways so far…

The Importance of Building a Strong Brand Image

You may need to consider redesigning your visual identity if… You’re starting a new company or launching a new product You’re merging with another company You’re thinking of a name change You need to reposition or revitalize your brand Your brand looks outdated