There are two schools of thought that sound alarm bells when the topic of branding (or rebranding) is broached. Branding can solve everything. Branding achieves nothing. The reality is that effective branding is tough. We’ve detailed the importance of branding to your marketing practice in previous resources, but continue to find that either the intangible nature … Continued
Once upon a time distinctive buy button and seamless checkout experience was all your online store required to impress your customer and differentiate from your competitors. But things have changed. The loyal customer now represents an endangered species in a world of e-commerce that has become more advanced and refined in its processes. Efficient e-commerce … Continued
A $35 swoosh didn’t make the Nike brand worth billions. A logo doesn’t mean anything until a brand makes it worth something. So why is the jump from a new logo to brand work so challenging?
In an effort to make it easier for users to find relevant, high quality search engine results that are optimized for their device, Google recently announced a change in their mobile search algorithm that will include ‘mobile-friendliness’ as a ranking signal. This change means that if your website isn’t optimized to be viewed on a … Continued
Three days of energized and informative speakers, catching up with old friends and meeting new ones, and #ppcchats over breakfast, Pubcon 2014 was a great experience for our Online Marketing Manager Cheryl. This was the conventions 15th anniversary and Cheryl is thrilled to pass on her notes from some industry heavy weights.
Passionate marketers migrated to Las Vegas this week for Pubcon, the premier social media and optimization conference. Our Senior Online Marketing Consultant, Cheryl Hill, is in attendance and reporting on all the PPC + SEO knowledge. The conference continues today, but here are some of Cheryl’s takeaways so far…
You may need to consider redesigning your visual identity if… You’re starting a new company or launching a new product You’re merging with another company You’re thinking of a name change You need to reposition or revitalize your brand Your brand looks outdated
Metric CEO John McDonald will join one hundred and fifty high-profile Winnipeggers in the annual CEO Sleepout Thursday, September 18th.The annual event aims to engage the corporate community to rally about housing & employment issues for Winnipeg’s homeless.
Last week, I had the pleasure of attending Mozcon 2014, a marketing conference held each year by MOZ. With 29 speakers, MozCon was three days jam packed with inspiration. It was an awesome show this year with a ton of actionable takeaways for our team here at Metric.