Reporting from Pubcon PPC + SEO – Day 3

Three days of energized and informative speakers, catching up with old friends and meeting new ones, and #ppcchats over breakfast, Pubcon 2014 was a great experience for our Online Marketing Manager Cheryl. This was the conventions 15th anniversary and Cheryl is thrilled to pass on her notes from some industry heavy weights.

Las Vegas Sign Isolated

Reporting from Pubcon 2014 – PPC + SEO

Passionate marketers migrated to Las Vegas this week for Pubcon,  the premier social media and optimization conference. Our Senior Online Marketing Consultant, Cheryl Hill, is in attendance and reporting on all the PPC + SEO knowledge. The conference continues today, but here are some of Cheryl’s takeaways so far…

The Importance of Building a Strong Brand Image

You may need to consider redesigning your visual identity if… You’re starting a new company or launching a new product You’re merging with another company You’re thinking of a name change You need to reposition or revitalize your brand Your brand looks outdated

#SocialMedia – Daily Checklist

Distraction is the nature of social media. Getting lost in the endless stream of information happens to the best of us. You login with the best intentions to update your company’s daily piece of content (as stated in your marketing strategy) and get out, but somehow… an hour has passed

Metric @ MozCon 2014

Last week, I had the pleasure of attending Mozcon 2014, a marketing conference held each year by MOZ. With 29 speakers, MozCon was three days jam packed with inspiration. It was an awesome show this year with a ton of actionable takeaways for our team here at Metric.